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Chapters 13 and 14:  Marketing and Advertising

True/False
Indicate whether the statement is true or false.
 

 1. 

You can use the same strategy to market a skateboard that you can use to market diamond earrings.
 

 2. 

To successfully market a product, a company has to understand what people want to buy and why they want to buy it.
 

 3. 

A new product is introduced before it is test marketed.
 

 4. 

Teenagers are an example of a target market.
 

 5. 

The process of creating, promoting, and presenting a product to meet the wants and needs of consumers is called marketing.
 

Multiple Choice
Identify the choice that best completes the statement or answers the question.
 

 6. 

Which function of marketing involves moving goods from one place to the end user?
a.
distribution
c.
marketing information management
b.
financing
d.
promotion
 

 7. 

Which is not part of the marketing mix?
a.
product
c.
processing
b.
price
d.
promotion
 

 8. 

What are Internet ads that appear for a few seconds called?
a.
pop-up ads
c.
banner ads
b.
webcasts
d.
screen ads
 

 9. 

The amount of money a company has to make on a product to pay for its costs is called the ______________.
a.
Marketing Mix
c.
Break-Even Point
b.
Total Price
d.
Sales Goal
 

 10. 

Sam is planning to sell toy cars at a local craft fair.  Assume these are his expenses:  $400 for a case of 100 cars, $25 to advertise his booth, and $75 to the craft fair organizer.  What should Sam charge per car to cover all his expenses? 
a.
$5
c.
$2
b.
$4
d.
$1
 

 11. 

Sam is planning to sell toy cars at a local craft fair.  Assume these are his expenses:  $400 for a case of 100 cars, $25 to advertise his booth, and $75 to the craft fair organizer.  What should Sam charge per car if he wants to break even after selling 50 cars? 
a.
$15
c.
$10
b.
$12.50
d.
$5
 

Matching
 
 
Match each item with the correct statement.
a.
promotion
f.
intermediary
b.
channel of distribution
g.
marketing mix
c.
publicity
h.
market information management
d.
target market
i.
retailers
e.
indirect distribution
 

 12. 

a group that a product is marketed to, such as teenagers
 

 13. 

making customers aware of a product
 

 14. 

gathering and studying information about consumers
 

 15. 

involves one or more intermediaries
 

 16. 

the particular way a product is directed to consumers
 

 17. 

supermarkets, drugstores, and department stores
 
 
Match each item with the correct statement.
a.
print media
f.
transit advertising
b.
TV ads
g.
webcast
c.
cyber ads
h.
billboards
d.
ad agencies
i.
mass media
e.
directory advertising
j.
circulation
 

 18. 

the number of people who read a magazine or newspaper
 

 19. 

posters on the sides of buses
 

 20. 

Internet ads
 

 21. 

includes newspaper and magazines, but not TV
 

 22. 

advertising in phone books
 

 23. 

outdoor advertising
 

 24. 

the most expensive form of advertising
 

 25. 

live Internet show
 



 
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